Case studies · real engagements

They trusted me. Here is what it produced.

Independent consultant based in Marseille for 15 years, working with small businesses, mid-market companies and large accounts on SEO, GEO (visibility in AI answers), Google & Meta Ads, analytics and CRO. Ticketing, e-commerce, marketplace, real estate, industry, training: real engagements, with the numbers they produced and the method that produced them.

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15 years

of experience

engagements shown

Local → global

from SMB to large account

✦✦✦✦

☉The wall of transmutations☽· 19 brands

🏦 Novocap Courtage

1st on its main local query

An independent brokerage, against national comparison platforms. A local niche strategy and performance work to win first local position, and the site's first inbound commercial lead.

SEOPerformance

🍫 Maison Mistre

7-workstream prioritised audit

A well-established artisan chocolate maker in Marseille: growing its online visibility to match its reputation. Internal linking, performance and winning local searches ("chocolatier marseille").

Local SEOE-commerce

✂️ Malys Équipements

B2B catalogue made indexable

A multilingual B2B store on Odoo: making a large catalogue fully indexable and revenue measurement reliable. A test purchase settled what weeks of debate had not.

Technical SEOAnalyticsE-commerce

🔐 Etic France

Average position 36 → 12

A secure-documents manufacturer: ongoing SEO and a real, indexable English version. Average position 36 → 12 and an opening to international markets, with the multilingual setup modernised along the way.

Ongoing SEOInternationalisation

💧 EauSûr Détection

79.6/100 indexing score

A leak-detection expert in the south of France: putting the site back on solid SEO foundations. Full technical clean-up, tracked conversions, migration to HTTPS, indexing raised to 79.6/100.

Technical SEOConversions

🏠 Clinique Pro Toiture

Top 3 on "couvreur caudan"

A local SEO site built from scratch for a Breton roofer: 58 pages, 25 towns, rich structured data, tracked phone and WhatsApp conversions, Google Ads wired to a real landing page.

Local SEOGoogle AdsAnalytics

🎪 Circus I Love You

Under €5 per ticket sold

Touring circus, public ticketing. With no purchase pixel available on the ticketing side, I optimised the Meta campaigns on add-to-cart and recomputed the real cost per ticket by cross-referencing spend against sales. Very low cost per click and a click-through rate above sector benchmarks.

Meta AdsTracking

🧠 DecisionIA

Single-digit cost per lead

AI training for executives. Lead acquisition across Meta, Google Search and LinkedIn Ads, with one core challenge: reaching actual decision-makers without paying for the wrong profiles. Measured channel comparison, with a cost per acquisition roughly half as high on Meta as on Google.

Meta AdsSEA