Présentation
Homebooker is an estate agency specialising in the rental and sale of luxury properties on the French Riviera, and in Saint-Tropez above all. The market is fiercely competitive: buyers looking for high-end villas expect a flawless experience and immediate access to the information they want.
Problématique
When the engagement started, the Homebooker site had room to improve on several fronts: technical work to carry out (crawling, indexing, load speed), a contact path to smooth out for conversion, and an experience to bring in line with the Google Ads campaigns, starting with landing pages that had drifted away from the promise made in the ads.
Objectifs
- Double organic traffic in 3 months
- Lift the conversion rate of the site
- Optimise the Google Ads campaigns
- Rebuild the landing pages
SEO engagement: technical audit and on-site work
A full SEO audit covering more than 35 checkpoints was run across the whole site. The technical backlog was then prioritised and the fixes shipped in stages, alongside the development team.
Linkbuilding : campagne d'autorité en cours
Alongside the on-site work, a link-building strategy is being rolled out to strengthen domain authority on luxury property, seasonal rental and high-end concierge topics. The aim is a natural, thematically coherent link profile, targeting publications in travel, lifestyle and premium real estate.
Dashboard centralisé : pilotage data en temps réel
To steer the whole strategy from a single place, a bespoke Looker Studio dashboard was built, pulling four key sources together: Google Analytics 4, Search Console, Google Ads and Semrush. Homebooker can follow organic traffic, SEO positions, paid campaign performance and competitive standing without waiting for a report.
The dashboard is the decision-making hub of the engagement: every recommendation is backed by data, every investment is measurable.
Optimisation CRO : les 9 leviers activés
The behavioural audit surfaced 9 major friction points holding conversion back. Each recommendation was prioritised on expected impact and ease of rollout.
Campagnes Google Ads : architecture multi-destinations
We built a Search + Performance Max setup covering French-speaking and English-speaking markets across three key geographies. Each destination has its own campaigns, with bespoke landing pages aligned to search intent.
Three catchment areas covered, segmented by language and destination so every ad stays relevant:
Megève, Courchevel, Chamonix, Val d'Isère, Méribel
Saint-Tropez, Cannes
Ibiza, Majorque
A Maximise conversions bidding strategy was combined with impression-share campaigns on Saint-Tropez to hold presence on the most strategic queries. Performance Max covers Display, YouTube and Discover, feeding awareness all along the decision journey.
Résultats
Impact business : Organic traffic doubled in 3 months on the back of the technical SEO work. The 9 CRO levers were shipped, lifting the contact rate significantly. On Google Ads, the multi-destination Search + Performance Max architecture covers the whole decision journey, from active search to awareness, across three geographies and two languages. Dedicated landing pages tightened the match between ad and destination page, improving campaign relevance.