Expert advice, analysis and field feedback to grow your digital visibility, from Marseille and across France.
The four numbers a publisher checks before signing and a new program cannot supply, the ready-made kit that devalues their pages, the sponsored link that returns nothing to them, and the consent rate their pay depends on.
Read the article →An unsubscribe costs one contact; a spam complaint costs delivery across the whole list. The threshold Gmail tracks, the bulk sender status that never expires, and what European law actually regulates.
Read the article →Four kinds of review, four different moves. What Google actually removes when you report, what your public reply publishes about the author, and when the right reply is no reply at all.
Read the article →A campaign cannot optimise for a quality that was never sent back to it. The hidden field, the upload deadlines Google and Meta impose, and the minimum version that holds.
Read the article →A field earns you information and costs you enquiries. The ones I remove first, the real price of the phone field, and the one field that sorts.
Read the article →The rate card says 9 %, the settlement says 12.6 %. The base, the fixed fees, the unavoidable ad spend: the full calculation, and when I pull a SKU.
The best ROAS in the account doesn't measure the campaign, it measures how well known you are. The test that settles it, and the four cases where I keep brand running.
Hiding an address doesn't delete it, it reclassifies the profile. What Google keeps behind the scenes, what it asks you to film, and the mistake that lets Google pick your area for you.
An admin account is not ownership. Domain, hosting, licences, measurement: four locks, and usually one key handed over.
A number stays on the page if it changes a decision. The three indicators I take off, the five I keep.
A product page answers “which one do I pick?”. A paid click asks something else. The three frictions I remove first.
Google files paid links under link spam. The three things to own before emailing a publisher, and the request that gets an answer.
Search Console reports AI impressions, with no clicks and no queries. Your server logs say which assistant fetched which page.
Apple loads the pixel with nobody opening anything, and France has tied that pixel to consent since March 2026. The signals that stay reliable.
Amazon allows 200-character titles, eBay 80, the Google feed 150. The four places a listing breaks when it is copy-pasted from one channel to the next.
A tool report lists 340 errors and never says where to start. The five questions I ask before opening a crawler, and why that order.
Two people type the same query four kilometres apart and get different results. In local search a position is not a number: it is a surface, and that is what you should be measuring.
Trustpilot, Glassdoor, directories: those pages do not get deleted, and the platforms say so in writing. What actually matters is how many page-one slots you already hold.
Three partners account for 60 % of attributed sales: two coupon sites and one browser extension. The only question that matters: how many of those orders would have happened anyway?
On Brevo or Mailchimp the sending IP is shared and already warm, so warm-up advice does not apply to you. What decides inbox placement is your domain reputation.
Twenty-four topics in the editorial plan, twenty-one of which ChatGPT already handles better. The three raw materials the machine does not have, and how to sort an article stock page by page.
71% of sessions on a phone, 38% of revenue. Forms that are too long, costs revealed late, tap latency: the six leak points and the order to fix them in.
Meta says 180, Google Ads 90, GA4 70, the back office 100 actual sales. GA4 keeps only data-driven and last-click; the rest escapes it. Why you triangulate instead of chasing one exact number.
Amazon, Cdiscount, ManoMano, your own site: cannibalisation is almost never where it is feared. Cross-channel price, Buy Box, assortment differentiation and net margin per channel.
Going from one location to many changes the nature of the problem: one profile per real place, what you may duplicate and what you never may, and exactly where doorway pages begin.
Google opened everything up: channel reporting, search terms, brand and audience exclusions. What is left is knowing which are guardrails, which are signals, and in which order to set them.
80% of the Reddit posts cited by AI have fewer than 20 upvotes. Three roles, a sustainable cadence, and a written doctrine set before the first hostile thread.
A page builder is not a mistake, it is a loan. The one-hour deactivation test that settles it, and the four criteria to cost the debt.
A GEO audit that ends up as a PDF has achieved nothing. The three workstreams that move the needle, and how to re-measure without fooling yourself.
€3.73 per lead on Meta against €7.71 on Google: the number is seductive and says nothing. The method for measuring the real cost per qualified lead.
A link lifts a page, a mention makes a brand exist in the model's memory. The link building × GEO bridge: how to become a source AI cites.
AI answers in place of the ten blue links, and it documents itself on Reddit. Why Reddit is the number-one source of AI answers, the astroturfing trap, and the clean method to exist there.
You don't decide to have a Wikipedia page: you prove you're entitled to one. The feasibility audit before any writing: sources, Go / No-Go verdict, deletion risk.
Beyond the proximity you can't pilot: primary category, review velocity and keywords, NAP consistency, and a Google profile fed like a living medium.
The only channel that targets function and company, yet you often pay for the wrong people. The job-title trap, the Insight Tag before first spend, and the LinkedIn-only vs LinkedIn + Google call.
Honest power calculations, ICE prioritization with eliminatory impact, sequential statistics, micro-conversions, and the art of knowing when not to test.
Calibrated AddToCart optimization, phased budget (85% before opening), local audiences and staged early-bird pricing: the ticketing method, from circus to concerts.
Rising adoption, marginal real support: what AI crawlers actually do with llms.txt, the bot table you need, the block-or-feed trade-off and the levers that really get your site cited.
A dashboard nobody opens is not reporting. Start from the decisions to make, connect GA4 + Search Console + Google Ads and keep it to one executive page: the complete method.
Programmatic SEO promises thousands of long-tail pages. Since Google tightened its scaled content abuse policy, the line between asset and liability comes down to unique data. A field report from Odoo/PrestaShop.
Sponsored Products buy visibility; Amazon's A9/A10 algorithm has to be earned. Keyword research, indexing, backend terms, sales velocity and conversion rate: the method to climb organically.
Your emails are sent, but do they reach the inbox? Authenticate with SPF, DKIM and DMARC at p=reject, display your logo with BIMI, warm up an IP properly and keep impeccable list hygiene.
Converting your images to WebP isn't enough to fix LCP. The real levers: don't lazy-load the main image, prioritize with fetchpriority and preload, neutralize render-blocking CSS and watch your TTFB.
The category page is the real SEO asset of a catalog. A legible tree, content that ranks and controlled facets: rank without diluting crawl or cannibalizing your pages.
Advertising brings the click, the listing makes the sale. Title, A+ Content, photos, Vine and coupons: the method that took an Amazon listing to 11% conversion (Tryova case).
What can truly be removed, what must be managed, what gets diluted: the complete method to regain control of a brand SERP weighed down by negative reviews.
Pillar pages, topic clusters and purposeful internal linking: how to build topical authority that Google and AI engines recognize.
Map your page 1, strengthen the assets you control and occupy the ground: the method to push an unwanted result down.
Incrementality over volume, publisher mix, smart commissions and post-cookie tracking: how to make an affiliate program actually create revenue.
Basic or advanced mode, modeled conversions, certified CMP: the method to recover your GA4 and Google Ads data while staying GDPR-first.
What replaces Discovery in Google Ads: audiences, video creatives, bidding and tracking. How to structure a Demand Gen campaign without confusing it with Performance Max.
Hotjar, Microsoft Clarity, Contentsquare: read heatmaps, scroll maps, rage clicks and session recordings, and turn behavioral data into higher conversion.
I test your brand across ChatGPT, Perplexity, Gemini and Google AI Overviews and hand you a prioritized roadmap. The 5-step method, field report.
How to be cited by Google AI Overviews, ChatGPT, Perplexity and Gemini: E-E-A-T, structured data, freshness.
Zero-click is not the death of SEO. My field feedback and 7 concrete levers to stay clickable as AI Overviews expand.
How to turn Core Web Vitals green on WordPress whatever the builder. Field method, code examples, a checklist per ecosystem.
The post-Spam Brain reversal: what still works in link building in 2026, and what gets sandboxed.
SKAdNetwork 5, AEM, a 70/20/10 split, Cost Cap versus Bid Cap: the campaign structure that scales on mobile today.
Why I built an in-house tool to track a SaaS client’s GEO visibility, and how to replicate it.
Google burned 292 million fraudulent reviews in 2025 (+21%). What drove the purge, the part Gemini plays, and 7 habits to protect your Business Profile.
The up-to-date list of what to check to optimise your site and improve your Google rankings in 2026.
A working strategy for running SEO and paid search together and lifting your overall marketing return.
Get a grip on Performance Max to tighten your campaigns and lift cross-channel conversions.
How to create or improve your Wikipedia page to strengthen E-E-A-T and your Google rankings.
Why server-side tracking is worth it, and how to set up the Conversions API for measurement that holds.
How AI is reshaping Google's algorithm, and how to adapt your SEO strategy to it.
Best practices for building email automation sequences that actually convert.
Real data on how Core Web Vitals shape your rankings and your conversions.
A full guide to launching Amazon ad campaigns and taking your product category.
A complete method, and the levers that actually move a conversion rate.
Modern link building practices to build domain authority and lift your SEO.
How a live events agency multiplied its ad return by 12 with a rebuilt Meta strategy.
The full strategy to strengthen your local presence and reach the top of the Google Maps pack.
Guide complet pour migrer vers Google Analytics 4 et exploiter toutes ses nouvelles fonctionnalités.
The criteria that matter when picking an SEO consultant, and the traps to avoid.
A structured approach to running a full SEO audit and finding the priorities first.
A detailed comparison to help you pick the right channel for your objectives.
The five costliest Google Ads mistakes, and how to avoid them to make your budget work harder.
The key reasons SEO belongs at the heart of a smaller company’s digital strategy.
20+ articles publiés · SEO, SEA & Marketing Digital · Depuis 2024