Build powerful Social Ads campaigns that turn attention into measurable conversions.
I design and manage Meta Ads campaigns that leverage Facebook & Instagram’s advanced targeting to reach and convert your ideal audiences. With a data-driven approach and a deep understanding of user behavior, I deliver maximum ROI.
Segmented campaigns for each step of the customer journey: awareness, consideration, conversion.
Personalized retargeting of visitors and customers to increase conversions and retention.
Advanced setup of Pixel and Conversions API for precise tracking and effective optimizations.
Dynamic catalog ads for e-commerce with real-time product personalization.
Lookalike audiences based on your best customers to find similar high-converting prospects.
Mobile app install campaigns, User Acquisition (UA) strategy, SDK integration, and in-app tracking for app growth hacking.
A structured approach to reach and convert your target audiences.
In-depth analysis of your buyer personas and construction of a TOFU/MOFU/BOFU strategy. Identification of priority audiences and definition of key messages for each segment.
Complete configuration of Facebook Pixel and Conversions API for precise event tracking. Installation of key conversions (add to cart, purchase, lead, etc.) for effective optimization.
Campaign design and copywriting with multiple creative variants (images, videos, text). Setup of lookalike audiences and retargeting audiences to maximize reach.
Test-phase launch with progressive budget allocation. Systematic A/B testing of creatives, audiences, and placements. Daily optimization based on real-time performance.
Progressive budget increase on winning audiences and creatives. Detailed monthly reports with insights, learnings, and recommendations for future optimization.
Full management of Meta Ads campaigns billed as a percentage of your ad budget.
Minimum budget: €300/month in ad spend for optimal management and data collection.
Pricing negotiable depending on complexity, volume, and engagement duration. Flexible engagement possible.
The results I deliver for my Meta Ads clients, with a focus on conversion.
These results reflect a rigorous approach: deep audit of existing audiences, construction of an optimized TOFU/MOFU/BOFU funnel, advanced Pixel setup for precise tracking, creation of multiple creative variants, and daily data-driven optimization. Every client gets a unique strategy tailored to their industry and conversion goals.
This week, I supported a B2C mobile-app publisher through a complete overhaul of their Meta Ads structure, in a post-IDFA context where classic pixel tracking has degraded. The solution: switch to a native SKAdNetwork 5 approach, combined with Advanced Events Manager to preserve Meta’s ML intelligence without raw user data.
The architecture rests on a three-layer audience model: 70 % of budget allocated to lookalike audiences built on engaged users (install + session > 2 min), 20 % to behavioral retargeting on users inactive for 7 days (re-engagement), 10 % to testing demographic audiences targeted by device parameter and OS. We tested 6 different creative ratios (portrait, square 1:1, short and long-form video), prioritizing vertical formats suited to native mobile navigation.
The key gain: without replacing full server-side analytics, this structure lets us reduce optimization latency and leverage aggregated conversion signals via the Conversions API, while respecting iOS 14.5+ constraints. After two weeks of adjustment, we stabilized cost per install and reopened campaign scalability.
Go further: Read my complete Meta Ads for mobile apps 2026 guide, explore my server-side CAPI approach, or check my Analytics & GTM service for technical implementation.
An audit of your Facebook and Instagram campaigns to lift your return on ad spend and reach the right audience.