Boost your sales on Amazon, ManoMano, and eBay with optimized marketplace advertising strategies.
Marketplaces concentrate millions of active, qualified buyers. Unlike your e-commerce site, you directly benefit from the platform’s organic traffic, buyer trust, and built-in payment/logistics systems.
But without a mastered strategy, you get lost among thousands of competing listings. That’s where real expertise comes in: listing optimization, Sponsored campaign management, catalog feed mastery, ACOS/ROAS tracking.
Secteur : Home appliances & home equipment distribution
Challenge: Stalled e-commerce growth, strong marketplace competition
Revenue generated in 12 months
Optimized Amazon listing strategy (A+ Content, EBC), structured Sponsored campaigns, daily ROAS tracking, expansion to eBay and ManoMano.
Amazon accounts for more than half of all product searches in Europe. It is also the most demanding marketplace: you don't win by simply buying traffic, but by building a listing that converts, seeding the first reviews, and managing bids daily. Listing conversion rate is the No.1 signal the algorithm reads: a strong listing earns free organic visibility and lowers its own ACOS.
Whether you're launching a brand from scratch or turning around an account burning ad budget, the approach is the same: master every controllable lever of the listing before scaling advertising.
Full brand launch on Amazon (tech accessories).
Conversion rate (hero listing)
ROAS during optimisation
Optimised listings, A+ Content, photo editing, Vine programme, coupons and pricing policy, daily Sponsored Products management.
Read the Tryova case study →Visual modules, comparisons and benefit infographics that turn a listing into a sales page.
Written for Amazon search intent: visibility and conversion in the same title.
Cut-outs, lifestyle shots and infographics: 80% of the buying decision happens on images.
Generating the first verified reviews to break the "no reviews, no sales" loop.
Launch promotions to trigger the first purchases and build conversion history.
Every listing is a sales page. I optimize the title (5-8 relevant keywords), short description (first words matter), key selling points (5 bullets max), and especially A+ Content (Amazon Enhanced Brand Content), visuals and descriptions that convert.
Amazon Ads, eBay Promoted Listings, ManoMano Sponsored Products: marketplace ad campaigns. I structure by strategy: awareness (branded + category), consideration (competitors), conversion (long-tail + ASIN targeting).
Manually upload 1,000 products? Impossible at scale. Catalog feeds (XML, CSV) automatically sync titles, prices, stock, images across multiple marketplaces. I configure, monitor, and optimize import errors.
ACOS = Advertising Cost of Sales. On Amazon, 30 % ACOS = you keep 70 % of the sale price in ad margin. But many have no visibility. I connect Amazon Brand Analytics to GA4, build Looker Studio dashboards, and steer by data.
Succeeding on Amazon is good. Being on 3-4 marketplaces and strengthening reputation (reviews, ratings) is better. I manage reviews (legal deadlines, moderation), test new markets, diversify risk.
"Amazon is becoming less of a marketplace and more of a product search engine. Listing optimisation is where SEO, UX and buying psychology meet."
Rémi Baudat, Marketplace Consultant
A read on where you stand today: listings, campaigns, stock, performance. Benchmarked against your top 3 competitors.
A 6 to 12 month roadmap: which marketplace first, which target ACOS, which products to launch first.
Title rewrites, bullets, compelling A+ Content. Test & iterate based on performance.
Structuring by strategy (awareness, consideration, conversion). Keyword research, bid strategy, budgets.
KPIs put in place, reporting automated, ACOS tracked daily against target.
A/B testing, ajustements campagnes, expansion vers autres marketplaces, croissance rentable durable.
You have a Shopify/WooCommerce site and want to diversify via Amazon & eBay. I set up catalog feeds, optimize your listings, deploy campaigns.
You manufacture or distribute and are already on 1-2 marketplaces. I optimize ACOS, manage unauthorized sellers, expand to new channels.
High volume, complex SKU portfolio, need for feed automation and rigorous transactional tracking. That’s my specialty.
What a sale actually returns once the platform has helped itself, the product record that holds across three channels, multi-marketplace selling without cannibalisation, and the organic ranking of an Amazon listing (A9/A10).
Commission charged on shipping too, fixed fees, subscription, unavoidable advertising and guarantee reserves: the full calculation, and the threshold at which a SKU should come off the channel.
Read the article → Marketplace • Product listingTitles, barcodes, images, categories: the four places a listing breaks when the same file is pushed to three channels, and the single record that saves keeping three.
Read the article → Marketplace • StrategyCross-channel price, Buy Box, assortment differentiation, feed management and net margin per channel: how to add marketplaces without the channels eating each other.
Read the article → Marketplace • Amazon SEOKeyword research, indexing, backend terms, sales velocity and conversion rate: how Amazon's algorithm really ranks your products, and the concrete levers to climb organically.
Read the article →Optimize your presence on Amazon and major marketplaces to grow your sales.