One page per tool, and none of them a product sheet. Vendors already describe what their tool does; nobody writes down what it does not do, or what you reach for once it stops.
So every page says the same things in the same order: the problem the tool settles on a live account, a figure pulled from that account, the limits I ended up learning, and what I plug in around it. New pages land four times a week, in the order that lets them hold each other together.
SEO & data
Technical SEO
A tool is not a strategy
What sits behind them: SEO, analytics and paid campaigns, on accounts where revenue decides.
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