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Conversion & Data

Emailing: Automation & newsletters

Automate your email campaigns with Mailchimp, Brevo and Emarsys to maximize retention and lifetime value.

☉
Mailchimp · Brevo
Platform & automation
△
Emarsys
Marketing automation
☆
Segmentation
Hyper-personalization
My emailing services

Everything you need to dominate email

🎁

Advanced segmentation

No mass-emails to 10,000 identical contacts. Smart segmentation by behavior, purchase history, engagement, demographics. The right message at the right time.

  • ✓ Audit segment actuel
  • ✓ Creation of 5-10 high-converting segments
  • ✓ Automatic re-segmentation
  • ✓ Buyer persona per segment
🛠

Automation & workflows

Welcome emails, nurturing sequences, re-engagement of inactive contacts, abandoned cart recovery. The workflows keep running while you get on with the rest.

  • ✓ Welcome-series workflows
  • ✓ Lead nurturing sur 30-90 jours
  • ✓ Abandoned-cart recovery
  • ✓ Win-back inactifs
🌈

Design responsive & branded

Mobile-optimized HTML5 templates. Every email represents your brand. Render tests on 50+ email clients (Outlook, Gmail, Apple Mail, etc.).

  • ✓ Design sur-mesure ou template custom
  • ✓ 100% responsive & AMP-ready
  • ✓ Test rendu multi-clients
  • ✓ Library of 20+ reusable modules
🟡

Deliverability & authentication

No point sending if it lands in spam. SPF, DKIM, DMARC, BIMI. Sender-reputation verification. Your emails land in the inbox, not spam.

  • ✓ Setup SPF + DKIM + DMARC
  • ✓ Audit liste email (bounces, complaints)
  • ✓ Address warm-up + IP reputation
  • ✓ Monitoring deliverability permanent
📊

A/B testing & optimisation email

Subject line, CTA, timing, content: every variable tested. Winners deployed, losers discarded. Data-driven strategy.

  • ✓ Test subject lines (open rate +15-30%)
  • ✓ Optimisation CTA (click rate +20-40%)
  • ✓ Send time optimization
  • ✓ Rapport test mensuel
📊

Reporting & tableau de bord

Dashboard custom. Open rate, click rate, conversion par email, valeur moyenne client. KPIs qui comptent vraiment.

  • ✓ Custom Looker Studio dashboard
  • ✓ Suivi 10 KPIs critiques
  • ✓ Comparatif month-over-month
  • ✓ Monthly strategic report
My proven methodology

Email marketing in five phases

The same approach that multiplied email revenue by 4x for my B2B clients.

1

List & data audit

Cleanup, list hygiene, existing segmentation. Baseline of where you are today.

2

Strategy & personas

Defining 3-5 key personas. Goals per segment. Ideal timing & frequency.

3

Setup workflows

Welcome, nurturing, re-engagement automation creation. Linked to CRM/e-commerce.

4

Design & test

Responsive templates. A/B test subject + CTA. Deliverability optimization.

5

Launch & optimiser

Go live. Monitoring quotidien. Ajustements continus. Croissance du revenu email mensuel.

+320%

Augmentation revenu email moyen

3 mois

Time to first results

4.8x ROI

En moyenne sur 12 mois

Tools mastered

The email platforms worth mastering

I work hands-on with the platforms that carry your email growth.

📧

Mailchimp

Advanced segmentation, automation, ecommerce integration. Free-premium.

😎

Brevo (Sendinblue)

SMS + email, native automation, gold-standard deliverability.

🚀

Emarsys

AI marketing, brilliant personalization, enterprise-grade.

🔅

Klaviyo

E-commerce obsessed. E-commerce + SMS, pre-built flows

📌

ActiveCampaign

CRM + email, advanced automation, lead scoring.

Transparent pricing

Choose your level of commitment

Fixed pricing, no surprises. Guaranteed results

Essentiel

To launch your email strategy

400€ /mois

  • ✓ Audit liste email
  • ✓ Segmentation 3-5 personas
  • ✓ 1 workflow automation
  • ✓ A/B testing de base
  • ✓ Rapport mensuel
Get started
RECOMMENDED

Advanced

The sweet spot for growth

€750 /month

  • ✓ Everything in Essential
  • ✓ 3-5 advanced workflows
  • ✓ Custom email design
  • ✓ Advanced A/B testing (subject + CTA + send time)
  • ✓ Dashboard Looker Studio
  • ✓ Priority support
Get started

Premium

For maximum ambitions

€1500 /month

  • ✓ Everything in Advanced
  • ✓ Unlimited automation workflows
  • ✓ IA personalization & predictive send
  • ✓ Hyper-advanced segmentation (50+ segments)
  • ✓ Full CRM/e-commerce integration
  • ✓ Dedicated support + strategy calls
Get started

Need a custom offer? Contact me for a custom audit and a quote adapted to your volume.

Read on the blog

Target properly, then land in the inbox

EMAIL MARKETING

Email pressure: the cost of one message too many

An unsubscribe costs one contact; a spam complaint costs delivery across the whole list. The 0.3% threshold Gmail tracks, the bulk sender status that never expires, and the list segmentation that keeps a reader instead of losing them.

Read the article →
EMAIL

Behavioural segmentation: stop segmenting on email opens

Apple loads the pixel with nobody opening anything, and France has tied that pixel to consent since March 2026. The signals that stay reliable, the difference between a segment and a list, and the three segments to build first.

Read the article →
EMAIL

Deliverability when you have no IP to warm up

On Brevo or Mailchimp you share an IP that is already warm, so the warm-up advice does not apply to you. What actually decides inbox placement is your domain reputation, your sending subdomain and the state of your list.

Read the article →
EMAIL

Email deliverability in 2026: DMARC, BIMI and IP warming

Your emails are sent, but do they reach the inbox? Authenticate with SPF, DKIM and DMARC at p=reject, display your logo with BIMI, warm up an IP properly and keep impeccable list hygiene: the concrete method.

Read the article →
FAQ Emailing

Frequently asked questions

Depends on your audience and content type. E-commerce: 1-3x/week. B2B SaaS: 1-2x/week. B2B services: 2x/month. The secret? Test. Start at 2x/month, measure unsubscribe rate, then ramp up. 80 % of businesses lose money by NOT sending enough.
Open rate is mostly subject line (80 %) and sender name (15 %). Test: subject personalization (recipient name), light urgency ("24h before the end..."), questions, emojis. B2B opens: 25-35 %. E-commerce: 20-30 %. Below 15 %, you need urgent optimization.
Start with 3-5 broad segments. Refine progressively to 10-20. Beyond 50, it’s paralyzing. Rule: each segment must have at least 500-1000 contacts and a distinct message. Otherwise it’s noise.
SPF + DKIM + DMARC setup. Clean list (bounce, complaints < 0.1 %). No spam triggers ("Click here NOW!", "FREE!!!"). Sender reputation via Postmaster Tools. Brevo, Mailchimp, and Emarsys have excellent default deliverability. I handle the rest.
Email marketing has the best ROI of any channel: €4-5 for €1 invested (average). With an optimized strategy (segmentation + automation + A/B testing), you can reach 8-10x. Over 12 months, a €6K emailing investment can generate +€50-100K revenue depending on your volume.

Ready to turn your email into revenue?

Free email audit: list analysis, segmentation, automation opportunities. Concrete action plan.

Demander mon audit email →
✓ Analyse liste email gratuite ✓ Segmented opportunities identified ✓ ROI sur 6-12 mois

Build loyalty with email

Let’s build email sequences that engage your contacts and generate sales on autopilot.

Launch my sequences Let’s chat on WhatsApp
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