Maximize your ROI with Search, Shopping, and Performance Max campaigns driven by data.
I manage all of your Google advertising campaigns: from initial strategy to daily optimization. My data-driven approach guarantees maximum return on investment and measurable growth.
Text ads on Google Search results to capture active customers.
Product ads with image, price, and reviews. Ideal for e-commerce.
Visual campaigns on the Google Display Network and YouTube for awareness.
AI-automated campaigns across all Google channels to maximize conversions.
They chose Traficum for their Google Ads campaigns
Too many marketers see Google Ads as a cost. I see it differently: when well-structured and measured, SEA becomes your fastest, most predictable growth lever.
Every decision is based on measured data, not intuition.
Return on ad spend guides every optimization.
Understand your customers’ full journey to allocate budget intelligently.
Every ad euro is accounted for and optimized for maximum impact.
"SEA should never be a cost imposed on you. It’s a growth lever you steer like a real business: measure, test, continuous learning, predictable return on investment."
Rémi Baudat, SEA & Digital Marketing Consultant
A structured approach to guarantee sustainable, scalable results.
In-depth analysis of your existing campaigns, competitors, and market position. Identification of optimization opportunities and growth levers.
Clear definition of objectives (target ROAS, CPA, conversion volume). Campaign structuring, channel selection, and strategic budget allocation.
Campaign creation, ad writing, tracking setup. Initial tests and adjustments before going live.
Daily performance monitoring, systematic A/B testing, bid and budget adjustments. Optimization of keywords, ads, and landing pages.
Detailed monthly reports with actionable insights. Identification of scaling opportunities and implementation of improvements to maximize growth.
Full management billed as a percentage of your Google Ads budget.
Minimum budget: €500/month in ad spend for optimal management.
Pricing depends on volume, complexity, and engagement duration.
Here are the concrete results delivered for my Google Ads clients.
These results come from a rigorous approach: in-depth initial audit, strategic campaign structure, systematic testing, and daily data-driven optimization. Every client gets a custom strategy tailored to their industry, goals, and budget.
Yes, it’s even recommended. Google Ads acquires fast (days/weeks) while SEO builds a sustainable foundation (months/years). Together they reinforce each other: SEA generates traffic and data while SEO grows authority. After 6-12 months, SEO takes over and you reduce dependence on ad budgets. This is the holistic approach I recommend to maximize your growth.
Yes, on certain projects. Approach: editorial netlinking, no spam. Small contextual links from quality thematic articles, placed strategically to increase your domain authority. The effect is complementary to Google Ads: more authority = better organic rankings = lower CPC = better ROAS. It’s a long-term strategy that amplifies SEA impact.
Search: text ads on Google Search. Capture pure intent, people actively searching for your solution. The most predictable.
Performance Max (PMAX): automated mix of Search + Display + YouTube + Shopping. Google’s AI optimizes it on its own. Ideal for discovery and creative testing, but less controllable than Search.
Demand Gen: new in 2025-2026, focused on video and visuals (YouTube, Shorts, Discover). Generates discovery and brand awareness: better ROAS for awareness than for direct conversions.
My recommendation: combine all three. Search for pure conversions, PMAX for scalability and testing, Demand Gen for awareness and top-funnel.
Complete Google Ads campaign structuring + cross-optimization with Meta Ads to maximize online ticket sales.
Read the full case →Aggressive keyword optimization and high-performing ad copy. CPC reduced to €0.02 in a competitive industry.
Read the full case →Complete SEA strategy implementation + marketplace integration to leverage every digital sales channel.
Read the full case →Want the full details? See all my client results and in-depth case studies.
SEA is more powerful when it works in tandem with the other growth levers.
Organic + Paid = full SERP coverage. While your ads capture impatient visitors, SEO builds long-term authority that lowers your CPA.
Explore SEO →Proper Google Ads tracking = reliable data = smart bidding decisions. This is the foundation of real optimization.
Master the data →The same SEA budget delivers more conversions through landing-page optimization. Multiply your ROAS without spending more.
Optimize conversions →This week, I launched a complete strategy for a real-estate player: Google Ads + editorial netlinking. The classic SEA approach is to scale ad spend to saturation. But for an industry like real estate, that’s not enough. Google Ads alone creates budget dependency: stop the ads, traffic stops. Hence the idea: pair Google Ads (Search + Performance Max) with strategic editorial netlinking to build organic authority in parallel.
On Google Ads, the strategy targeted three intent levels. Top of funnel (Search + PMAX): capture generic queries on the real-estate sector + target cities, with aggressive but disciplined budgets. Mid funnel: focus on comparison and expertise queries ("reliable real-estate agency", "rental investment in region X"). Bottom of funnel: direct conversions on specific ads. Performance Max handles discovery: videos, carousels, and text to test creatives before investing further.
In parallel, I set up editorial netlinking: small contextual links from related thematic articles (real-estate blogs, interior design, local sites). No spam, no mass link buying: just real linkbait content placed strategically. The effect isn’t immediate, but after 60 days the rise in authority (Trust Flow, Citation Flow) starts naturally lowering CPCs. More importantly, Google Ads + rising organic SEO produces a synergy effect: ads rank higher in SERPs, organic traffic grows, CPCs drop. Three months in, you have a combined engine that’s more profitable than an isolated paid strategy.
The real-estate case reminded me of one truth: Google Ads alone is never optimal. To make it sustainable, you need complementary levers:
Deepen your understanding of SEA with my latest articles.
Let’s analyze your Google Ads campaigns together to identify optimization opportunities and reduce your cost per conversion.