Turn your visitors into customers through A/B testing, data-driven UX and continuous optimization.
They chose Traficum to optimize their conversions
CRO isn’t just A/B testing. It’s understanding your users in detail: how do they navigate? Where do they hesitate? Which words slow them down? What obstacles block their conversion?
I combine three approaches: heatmaps and session recordings to see real behavior, funnel analysis to identify friction points, and raw data to validate hypotheses.
No assumptions. Just facts. Every decision is data-driven, rigorously tested, and only deployed if it produces measurable results.
"The best interface is the one your users don’t notice. It’s so intuitive, so logical, that conversion becomes natural. My role: identify the small frictions blocking that fluidity and eliminate them."
Rémi Baudat, CRO Specialist
This is the most frustrating situation: you invest in SEO or SEA, you get 10,000 visitors a month… and only 50 conversions. 0.5 % conversion rate.
Meanwhile, your competitors convert 5-10 % of their visitors into customers. With the same traffic, they make 10-20x more sales.
CRO analyzes where your visitors drop off, why they leave, and how to bring them back to conversion. It’s the most direct growth lever: you already have the visibility. Convert it better.
Reality: Increasing your conversion rate from 1 % to 3 % = +200 % revenue with the same marketing budget.
Homepage
35 % bounce before entering
Cart
Average 45 % abandonment rate
Form
50 % leave after 3 fields
Payment
Hidden fees = immediate abandon
Confirmation email
20 % don’t receive it or mark it spam
Unaddressed objections
Not enough guarantee, unclear pricing
The same approach that took HomeBooker’s conversion rate from 0.8 % to 4.2 % in 6 months.
Heatmaps, session recordings, friction-point analysis. Exactly where your visitors leave.
Baseline of your current conversion rate. The reference for measuring every improvement.
Identification of the 3-5 changes with the highest impact. Data-driven, not gut feeling.
Test each hypothesis. 2-4 weeks per test. Learn what really works.
Roll out the winners. Monitor. Keep testing. CRO is never finished.
+450%
HomeBooker conversion rate increase
6 mois
Time to reach this result
+820K€
Additional revenue generated
The secret? Not a big redesign. 15 micro-improvements tested, validated, and rolled out progressively. Each small gain compounds and creates a huge leverage effect.
See where your visitors click, scroll, and leave. Real session videos to understand behavior.
Complete analysis: user journey, friction points, improvement opportunities. Audit of existing client + competitor benchmark.
Test design and execution. 2-4 weeks per test. Each test = real data, not assumptions.
Words matter. Titles, buttons, guarantees: every element is optimized for conversion. Applied persuasion psychology.
Cart simplification, fewer steps, transparent fees, payment options. Every click less = more conversions.
Monthly dashboard of your KPIs. Conversion rate, AOV, LTV, cart abandonment. Where do you really stand?
CRO is precisely measured. Here’s what we track.
CR%
Conversion rate
Metric #1
AOV
Average order value
Value per order
CAC
Acquisition cost
Cost per customer
LTV
Customer value
Revenue lifetime
ABN%
Cart abandonment
Rate abandonment
CTR
Click CTA
Button engagement
ROAS
Conversion ROI
Revenue / investment
Good news: All 7 metrics are calculable with GA4 + GTM. No expensive tools needed. I set up the complete tracking and you get a 360° view of your conversion.
Complete user journey redesign. Booking process simplification, price transparency improvements, and contact form optimization.
+35% conversion rate
Landing page optimization for musical events. Copywriting tests, visual improvements, and checkout simplification.
ROAS x12.6 on landing pages
The flagship project. Complete audit of the 6 drop-off points, purchase-path redesign, fee transparency, and rollout of 15 micro-optimizations.
-45% bounce rate in 2 months
CRO doesn’t work in silo. It’s the accelerator for SEO, SEA, and Analytics.
Better UX = better Google signals. When you optimize conversion, you also optimize user experience: fewer bounces, more time spent, more pages visited. Everything Google rewards.
Discover the SEO synergy →Same ad budget, more conversions. If you spend €5K/month on Google Ads and raise conversion by 2 %, that’s €2K additional revenue at no extra cost. Direct leverage.
Explore SEA & CRO →No optimization without data. GA4 + GTM + Looker Studio provide a complete view of your funnels. I use this data to identify real problems and measure the impact of each test.
Analytics approach →The form is the last metre before contact. It is also the place on a site where things get added the most and removed the least.
Title, separate first and last name, postcode, estimated budget. Every field has to earn its place: start from zero and add one only when you can say what you will do with it as you read the enquiry.
A phone number is not information, it is permission to call. Either it becomes optional, or it stays required with a written commitment right underneath: call-back deadline, and no cold sales.
The free-text box, with a precise label. Without it you get ten interchangeable enquiries and a flattering cost per lead that says nothing about your real cost per customer.
A field earns you information and costs you enquiries. The ones I remove first, the real price of the phone field, and the one field that sorts serious leads.
A product page answers “which one do I pick?”. A paid click asks something else. What I remove first, what Google really does with the page, and the four cases where the product page is still the right target.
70% of traffic on mobile, 40% of revenue: the six leak points of a mobile checkout funnel, quantified, and the order to fix them in.
Honest power calculations, ICE prioritization, sequential statistics, and the cases where you should not test. My method for modest-traffic sites.
Complete guide: Hotjar, Clarity, Contentsquare. How to read heatmaps. Where to look for insights. Concrete actions.
A CRO audit to identify the blockers on your site and turn visitors into customers.