6 complementary levers piloted by a single contact. Catalog SEO, Google Ads, Meta Ads, Marketplaces, CRO and Analytics, designed together to maximize the ROI of every euro invested.
An e-commerce site is not a brochure site. The stakes aren't the same, the levers either. A catalog of 500 to 10,000 product pages doesn't optimize like a homepage. A cart page doesn't get tested like a blog post. Google Shopping campaigns aren't run like classic Search. Meta Ads returns in e-commerce demand specific tracking setups. And an e-commerce Looker Studio looks nothing like a B2B SaaS one.
That's why I offer a cross-functional expertise dedicated to e-commerce, which bundles the 6 most profitable levers under an integrated full-funnel vision. Rather than siloing SEO, Ads and CRO as if they were independent, we think them together. Each lever reinforces the others. That's where performance happens.
Concrete example: at Groupe Renaudin, it's the combination of Marketplace + SEO + Google Ads + clean tracking that delivered +700% e-commerce revenue in 6 months. Not a single lever. The ecosystem.
Each lever is an expertise in its own right. Activate the one that matches your priority, or pilot the full ecosystem to maximize ROI.
Clean indexing, URL architecture, optimized product pages, Semantic Prism™ method for title and meta description tags without duplicates.
Discover the SEO expertise →Google Shopping, Performance Max, transactional Search. Clean Merchant Center feed, data-driven attribution, ROAS tracking catalog by catalog.
Discover the Google Ads expertise →Dynamic product ads (DPA), lookalike audiences on buyers, abandoned cart retargeting, Pixel + CAPI, Advantage+ Shopping.
Discover the Meta Ads expertise →Amazon, ManoMano, Leroy Merlin, eBay, Etsy. Optimized listings, Sponsored campaigns, product feed, A+ Content, BSR and BuyBox management.
Discover the Marketplace expertise →A/B testing on product pages, checkout audit, cart heatmaps, purchase funnel optimization. Turn more visitors into orders.
Discover the CRO expertise →GA4 enhanced e-commerce, Server-Side GTM, CAPI Meta + Google, dedicated e-commerce Looker Studio dashboard with ROAS by channel and category.
Discover the Analytics expertise →On any catalog above 500 product pages, CMS-native templating plugins (Odoo, Magento, PrestaShop, Shopify, WooCommerce) generate uniform tags that hurt SEO. The Semantic Prism method applies weighted rotation of semantic complements, calibrated against actual Google search volumes, to multiply your catalog's semantic coverage by 5 without duplicating a single wording.
Instead of running levers in silos, I build an integrated vision of the e-commerce funnel, from first touchpoint to loyal repurchase.
Catalog SEO, Marketplaces, Google Shopping to capture qualified demand.
Meta Ads catalog, Google Display, retargeting to stay top-of-consideration.
Product page + checkout CRO, A/B tests, purchase funnel optimization.
Enhanced e-commerce analytics, dedicated Looker Studio, multi-touch attribution.
E-commerce revenue generated
Groupe Renaudin
Meta Ads ROAS
Ginger Concerts
SEO traffic in 3 months
Homebooker
Product pages optimized
via Semantic Prism
Full free audit: catalog SEO, tracking quality, Ads campaign structure, CRO opportunities, marketplace presence. Personalized report within 48h.
Request my free audit →✓ No commitment · ✓ Reply within 24h · ✓ 15+ years of e-commerce experience