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Growth Marketing Manager (Ex Vivendi)

Rémi Baudat, the digital alchemy

Independent digital consultant specialized in SEO, SEA, Meta Ads, Amazon Ads, GEO, CRO and Analytics. 15+ years of experience, 100+ sites supported, one single conviction: measurable results.

15+

years of experience

100+

sites supported

3 496

LinkedIn followers

5/5

Malt rating (4 reviews)

Malt profile → LinkedIn profile →

Rémi Baudat, SEO, SEA & Digital Marketing Consultant à Marseille

15+ years of experience Amazon Ads certified Semrush SEO certified Ex Vivendi / See Tickets 10 Malt projects · 5/5 €400/day BNI Marseille member Bilingual FR/EN

My profile

Growth Marketing Manager, digital acquisition expert

I have 15+ years of experience in digital marketing. It may sound like a lot in this field, but the time flies. My journey began in Switzerland (Geneva), where I built strong expertise in digital strategy for luxury brands (Raymond Weil), international institutions (International Olympic Committee), and multinationals (Nestlé).

I then led the digital marketing of See Tickets France (Vivendi Group) for 10 years , from project manager to e-commerce manager, handling a €1M annual budget, a team of 4, and multi-country campaigns (UK, US, Spain, Portugal, Switzerland, Netherlands).

Today with Traficum , I put this expertise to work for ambitious SMBs and mid-market companies. My approach: make sure everything works (Analytics, pixels, redirects, page speed) before activating growth levers. No jargon, no fluff: just data, actions, and measurable performance.

Key figures

10
Years at See Tickets / Vivendi From project manager to e-commerce manager & international lead
1M€
Annual marketing budget managed SEO, Google Ads, Meta Ads, Affiliate, CRM
6
Countries managed internationally France, UK, US, Spain, Portugal, Switzerland, Netherlands
x12,6
Record Meta Ads ROAS Ginger Concerts campaigns

Skills

Verified multi-channel expertise

Skills earned on the ground, validated by certifications and concrete results.

🔍

SEO & GEO

Technical audit, semantic audit, netlinking, migrations, international SEO, GEO (generative AI), local SEO, Amazon SEO, SEO on Prestashop/Wix/WordPress.

15+ years · Primary skill

📈

Google Ads (SEA)

Search, Shopping, PMAX, Display, Remarketing, Bing Ads, YouTube Ads. Google Ads certified. CPA, ROAS, B2B & B2C lead gen.

15+ years · Google Ads certified

📱

Meta Ads & Social Ads

Facebook, Instagram, TikTok Ads, Snapchat. Meta Pixel, CAPI, lookalike audiences, retargeting, A/B testing. Achieved ROAS x12.6.

10+ years · ROAS x12.6

🛒

Amazon Ads & Marketplace

Sponsored Products, Sponsored Brands, video retargeting. A+ content, Amazon SEO, Seller & Vendor. +700% revenue in 6 months.

Amazon Ads certified (2025-2027)

📊

Analytics, GTM & Tracking

GA4, Google Tag Manager, Looker Studio, tagging plans, CAPI, conversion pixels, dashboards, dataLayers, A/B testing.

Semrush GA4 for SEO certified

🔗

Affiliate, CRM & E-commerce

Awin, Time One, Goaffpro. CRM Emarsys, Mailchimp, Klaviyo. CRO, A/B testing (Beyable), Stripe, Bazaarvoice, Webloyalty.

10 years of affiliate at See Tickets

Tech stack

Tools & technologies

The tools I work with, from day-to-day client work to enterprise platforms.

SEO & Analysis

SEMrush

Search Console DataForSEO Sitebulb Screaming Frog Botify Ahrefs Moz Incremys Rocketlinks

AI & Answer Engines

ChatGPT

Perplexity

Claude

Google AI Overviews

Wikipedia

Advertising & Acquisition

Google Ads

Meta Ads Manager LinkedIn Ads Amazon Ads

TikTok Ads Bing Ads

Youtube Ads Awin Time One Goaffpro

Analytics & Tracking

Google Analytics 4

Google Tag Manager

Looker Studio Microsoft Clarity Stape

Facebook CAPI

BigQuery

Hotjar Beyable TrackAds GA4 360

CMS & E-commerce

WordPress

WooCommerce

Elementor

Yoast WP Rocket

Storyblok

Prestashop

Shopify

Wix Store Commander

CRM, Email & Productivity

GoHighLevel

HubSpot

Brevo Emarsys

Mailchimp Klaviyo Smartfocus

Stripe Bazaarvoice Webloyalty Systeme.io ThriveCart

Cloudflare

Figma Canva

Notion

Certifications

Skills validées officiellement

🏅

Amazon Ads

Amazon Sponsored Ads Certification

Valid 2025-2027

📊

Semrush · GA4 for SEO

How data helps businesses grow

Certified 2024

🌎

Semrush · International SEO

Multi-country & multi-language SEO

Certified 2024

📈

Google Ads

Search, Display, Shopping

Certified

My journey

15+ years of digital, learning, and success

2024

Today

CURRENT

Founder · Traficum

Founded Traficum to support clients in ticketing, paint, education, luxury real estate, CBD, construction, aerospace. SEO, Google Ads, Meta Ads, Amazon Ads, GTM, affiliate, Wikipedia. Clients: Homebooker, Ginger, Groupe Renaudin, Shotgun, ESCE, Control Cana, MJC HUMING, Celesty, XADICE Engineering...

2024

4 months

SEO Manager · Le Vapoteur Discount

Managed a team of SEO writers. Built the SEO unit, processes in Notion, Incremys, Rocketlinks. Company revenue: €12M.

2014

2024 · 10 years

E-commerce Manager · See Tickets France (Vivendi Group)

Promoted from web-marketing project manager to e-commerce manager. €1M/year budget, team of 4, international SEO/Ads lead reporting to Vivendi. SEO migration Digitick → See Tickets. Affiliate (Awin), CRM (Smartfocus → Emarsys), A/B testing (Beyable), CRO, Bazaarvoice. 20M+ tickets distributed per year.

2011

2014 · 3 years

Digital Consultant · Geneva & French-speaking Switzerland

Virtua SA (clients Nestlé, International Olympic Committee), a Geneva online-reputation agency (Raymond Weil, La Colline, NBAD Private Bank), a Forex trading platform (6 languages), an international recruitment firm. SEO, Google Ads, Meta Ads, managed offshore teams in Vietnam and Estonia.

2008

2011 · 3 years

Web-Marketing Manager · Web agency (Chambéry, France)

Built the agency's web-marketing department. SEO, Google Ads, Meta Ads, emailing, PR for tourism-sector clients.

Client reviews

What my clients say

★★★★★ 5/5 on Malt · 10 projects, 4 reviews, 3 external recommendations

Malt reviews ★★★★★

« Great work: precise, organized, sharp. A pleasure, very thorough on each task and involved in the project. We're continuing :) work with full confidence and strategy. »

Julien HOMEBOOKER · Luxury real estate

« Great advice, smooth communication, real Wikipedia expertise. I enjoyed working together on the project. I recommend. »

Matthieu EPIC Holding MB · Construction

« We got concrete and very encouraging results from the first campaigns, especially on Amazon. Rémi is available, attentive, responsive, and accommodating. I recommend without hesitation. »

Christel MJC HUMING · Fashion & Cosmetics

« Clear, effective. I recommend. »

Benoît XADICE Engineering · Aerospace & Industry

External recommendations

« Rémi helped us audit our Ads stack at Shotgun and handled the entire technical side. He was responsive and met our needs. I recommend! »

Valentin Nappey Head of Customer Operations · Shotgun (~$16M revenue)

« Rémi has an exceptional command of digital marketing tools and techniques. He's deployed innovative, high-performing strategies. A highly valuable professional. »

Guillaume Anthoine COO · International HR platform

« His approach is at once technical, pragmatic, and very precise on statistical analysis, almost « surgical ». His recommendations had a measurable impact. I highly recommend! »

Cécile Milon Director · Event spaces (Paris)

Industries

Multi-industry experience

🎫

Ticketing & Concerts See Tickets (€238M), Ginger, Shotgun, PasseTonBillet

🎨

Paint & Materials Groupe Renaudin, Barbouille

🏘

Luxury real estate Homebooker (Megève, Courchevel, Saint-Tropez, Cannes, Balearics)

🎓

Education & Consulting ESCE (Dubai), Accélérateur, Decision IA

💊

Health & CBD Le Vapoteur Discount (€12M), Celesty, CBD Discount

💰

Finance & Luxury Raymond Weil, NBAD Private Bank, Novocap Conseil

🏙

Construction & Services Control Cana, EPIC Holding MB, hemea (€8M), Clinique Pro Toiture

✈

Aerospace & Industry XADICE Engineering (Nantes · engineering office, 150+ studies/year)

💄

Fashion & Cosmetics MJC HUMING (Meta Ads, Amazon Ads), Tryova (Amazon)

🧘

Wellness Malys, Anna-Lou

🐾

Veterinary Pacha (mobile veterinary care)

🚚

Logistics FM Logistic (€1.8B)

📣

Agencies Agence Nocta, Propuls'Lead

🌎

International Nestlé (CHF 91B), IOC, Vivendi

They trust me

Clients & references

See Tickets Vivendi · ~$22M revenue

Shotgun Ticketing · ~$16M revenue

PTB

PasseTonBillet Ticketing · SEO & Migration

Homebooker Luxury real estate

Ginger Concerts Events

Groupe Renaudin Paint · +700% revenue

ESCE School · OMNES Educ.

Le Vapoteur Discount CBD · €12M revenue

Control Cana Sanitation Île-de-France

Celesty / Okiweed CBD

Agence NOCTA ~€500K revenue

MJC HUMING Fashion & Cosmetics

EPIC Holding MB Construction

XADICE Engineering Aerospace · Structural calculation

Nestlé CHF 91B

CIO

Olympic Committee ~$650M/year

Raymond Weil Luxury watchmaking

Vivendi Media · €307M revenue

Education

Academic background

2006-2007

KEDGE Business School

Msc 2 Entertainment & Media, Marketing

Formerly École de Management de Marseille / Euromed · Triple accreditation AACSB, EQUIS, AMBA (top <1% of business schools globally)

2004-2006

IAE Toulon-Var

Master 1 in Management Sciences

Business Administration Institute

Languages

Multilingual & international

French Native
English Full professional
German Basics
Spanish Basics

Malt categories

Verified profile

SEO Consultant Marketing Consultant Analytics Consultant Traffic Manager Growth Hacker CRO Specialist Revenue Manager CRM Consultant

✓ Freelance charter signed ✓ Business verified ✓ Email verified

🤝 Professional network

Member of BNI Marseille: A network of experts at your service

What is BNI?

BNI (Business Network International) is the world’s leading business networking organization, built on the "Givers Gain" principle: give to receive. Each BNI chapter brings together entrepreneurs and professionals, each an expert in their field, who recommend each other to their respective clients. It’s a circle of trust where the quality of referrals is guaranteed by mutual knowledge of each member’s skills.

My BNI involvement

Rémi is an active BNI Marseille member and sits on his chapter’s Social Media committee . This involvement keeps him at the heart of the Marseille entrepreneurial ecosystem and gives him access to a trusted network of professionals.

The network advantage

Thanks to this network, Traficum can answer ANY digital marketing need for its clients, even beyond its direct expertise. Rémi surrounds himself with sharp professionals in their fields to offer complete coverage.

" A single point of contact, a complete network of experts. Whatever your digital marketing need, I either point you to the right professional, or handle it myself. "

🤝

BNI network specialties

✓
PR & Public Relations Media coverage and public relations
✓
Social media & Community management Full social media presence management
✓
Web & app developers Front-end and back-end development
✓
Art directors & Branding Visual identity and brand strategy
✓
Web design & UX/UI Interface design and user experience
✓
Many more specialties Marketing, business, design, consulting...

Let’s talk about your digital challenges

Whether you’re looking for a holistic strategy or expertise on a specific pillar, I’m available for a free audit. Indicative rate: €400/day.

Request a free audit → See my Malt profile

✓ 15+ years of experience ✓ Amazon, Semrush, Google certified ✓ 5/5 on Malt ✓ Measurable results

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