Overview
Groupe Renaudin is a paint and materials distributor on the French Riviera, with an established physical presence and three brands. In 2025, the goal was to turn the group into an e-commerce player through a multi-platform marketplace strategy.
The problem
Groupe Renaudin was approaching a new channel: selling on marketplaces, still untapped on the digital side. Product catalogues were not yet structured for these platforms: listings, structured data and advertising all remained to be built. A whole growth opportunity to construct.
Objectives
- Launch a presence on Amazon and the major home-improvement marketplaces
- Structure the product catalogues for digital
- Reach recurring e-commerce revenue
- Put a marketplace advertising strategy in place
What I did
- Technical SEO audit across the group's domains
- Structured the catalogues for Amazon and secondary marketplaces
- Created optimised product listings with images, descriptions and keywords
- Launched Sponsored Products and Brand Ads campaigns on Amazon
- Set up video retargeting on Meta and YouTube
- A 6-month SEO and Ads roadmap with monthly reporting
Results
Business impact: In six months, Groupe Renaudin went from zero e-commerce revenue to a recurring monthly income on Amazon alone, with total growth of +700% once the other marketplaces are included. The group's three brands are now visible and active on the main marketplaces, generating additional revenue and strategic online visibility.