Overview
Agence NOCTA is a communications and marketing agency based in Nice, founded in 2011. Well established locally, the agency wanted to strengthen its online presence and credibility, particularly with national prospects and potential partners. Having no encyclopedic entry limited its visibility and its legitimacy on the web.
The problem
Like many agencies well established in their market, NOCTA did not yet have an encyclopedic presence of the Wikipedia kind. Prospects looking for verified information found only sources the agency controlled itself (its website, its social accounts), so a third-party authority lever remained to be activated to strengthen the brand's recognition and its E-E-A-T signals in the eyes of search engines.
Objectives
- Create an encyclopedic entry that complies with editorial rules
- Source and verify every piece of information rigorously
- Publish on a recognised platform
- Strengthen the brand's E-E-A-T signals
What I did
- Exhaustive research and verification of sources: press articles, references, partners
- Writing that complies with encyclopedic standards and editorial guidelines
- Structuring the article: history, activities, services, locations, references
- Publication with compliant revisions
- Post-publication check on the article's compliance and stability
Results
Business impact: Agence NOCTA now has a published encyclopedic entry attesting to its standing and legitimacy. That presence markedly strengthens the brand's E-E-A-T signals with Google and with prospects. The page provides an impartial, verified third-party source, which builds trust with future clients. In practice, it translates into better online credibility and stronger brand authority.